I became a Board Certified Behavior Analyst in 2008 and have spent more than two decades helping children and families learn, grow, and connect. For many years, I ran a successful therapy center that supported children and families through ABA services, social-emotional learning, and behavior support.

Over the span of my career, I’ve worked as a teacher, counselor, and behavior analyst — but my favorite title will always be “mom.”

Becoming a mother changed everything. It opened my eyes to how raising kids can inspire you to grow in ways you didn’t expect… and it can also bring up triggers, questions, and moments where you don’t feel prepared. My focus shifted from managing a clinic to raising my own children, and the challenges I faced as a parent sparked something new in me.

I wanted to support parents the way I wish I’d been supported — with practical tools, simple explanations, and resources that make emotional learning meaningful and fun. That spark eventually grew into Shelly Swift Books — a space where I combine my background in behavioral science with storytelling, design, and heartfelt connection.

My goal is simple:
To help families understand behavior, build emotional skills together, and raise confident kids — one story, resource, or strategy at a time.